We Study Funnels

“12 Tabs Open” Pain, 0/10 Message Match: Inside Credit Karma’s Missed Funnel

This Intuit Credit Karma ad nails the hook... then its landing page blows the promise.

This MasterClass x Chris Voss Ad Is a CTR Cheat Code (Here’s the Funnel Behind It)

Inside Coursera’s Bookkeeping Funnel: Outcome‐First Copy, Intuit Authority, and 303K Enrollments

From Kickoff Hell to ‘100+ Templates’: Inside monday.com’s Relatability‐First Meta Funnel

Rennora Beauty’s Hair Growth Hustle: A Funnel That’s Actually Working (With Some Glaring Blind Spots)

This “Boring” Tai Chi Funnel Is Quietly Stealing Customers From Every Fitness Guru On The Planet

How This Sneaky Vitamin D3 “Review” Site Is Making Bank By Pretending To Be Unbiased

...and the 5 psychological tricks they use to make their #1 pick seem like the obvious choice.

This Weight Loss Bridge Page Is A Masterclass In Curiosity (With One Rookie Mistake That's Costing Them)

How A Viking Skincare Brand Is Flooding Meta With Ads

Spray And Pray (With Strategy)

Hostage Tape: Great Ads, Leaky Funnel

This Gut Health Brand Made Weight Loss Feel “Inevitable” With One Simple Quiz

How A $49 Sticker Is Using Fear, Swiss Engineering, And A Dead Inventor To Sell You EMF Protection

...and the one headline doing almost ALL the conversion work.