We Study Funnels

This Fungus Bridge Page Is A Perfect Example Of “Good Hook, Terrible Execution”

...how they nail the curiosity but blow the conversion.

How A Coffee Concentrate Brand Is Getting Listicle Marketing All Wrong... Despite Having The Perfect Product

...and the simple psychology tweaks that could double their conversions.

How A $55 Dog Harness Is Converting Hundreds Of Thousands Of Customers... With Copy That Plays It Too Safe

...and the simple tweaks that could lift their conversions by 40%.

This Data Engineer Academy Funnel Shows How Tight Message Match Should Look

This CoinLedger Ad Promises “3 Easy Steps”... Then Sends You To A Maze

“12 Tabs Open” Pain, 0/10 Message Match: Inside Credit Karma’s Missed Funnel

This Intuit Credit Karma ad nails the hook... then its landing page blows the promise.

This MasterClass x Chris Voss Ad Is a CTR Cheat Code (Here’s the Funnel Behind It)

Inside Coursera’s Bookkeeping Funnel: Outcome‐First Copy, Intuit Authority, and 303K Enrollments

From Kickoff Hell to ‘100+ Templates’: Inside monday.com’s Relatability‐First Meta Funnel

Rennora Beauty’s Hair Growth Hustle: A Funnel That’s Actually Working (With Some Glaring Blind Spots)

This “Boring” Tai Chi Funnel Is Quietly Stealing Customers From Every Fitness Guru On The Planet

How This Sneaky Vitamin D3 “Review” Site Is Making Bank By Pretending To Be Unbiased

...and the 5 psychological tricks they use to make their #1 pick seem like the obvious choice.