We Study Funnels

“Build Smarter, Not Harder” – Inside Procore’s Authority‐First Funnel For High‐Ticket Construction Software

The $50,000 Villain Origin Story That's Selling A Knee Massager... And The 6 Things Quietly Killing Their Conversions

Why this page converts despite a trust problem it doesn't know it has.

They Put Two Different Names On The Same Doctor. And That's Not Even The Biggest Problem.

The RejuvaFlow advertorial is a masterclass in Exposé copywriting undone by errors a proofreader should have caught in five minutes.

They Opened With “You Might Have A Heart Attack”... And Then Completely Forgot About It

The CerviCorrect advertorial has a near-perfect fear hook and a near-fatal follow-through problem.

The Clinic‐that’s‐not‐a‐clinic Ad: How A 4,000‐word Statin Story Clicks Through To A Tiktok‐viral Supplement Page

From CEO Time Audit Ad To Efficiency Index LP: A Masterclass In Diagnostic Funnel Clarity

From “Click Download” to “How We Grew to $28M”: Where This PDF Funnel Loses The Plot

How Hims Makes Hair Loss Feel Like Self‐Care – Then Converts With A Quiz

“Need a Refill?” When Your GLP‐1 Ad Talks To Existing Patients But Your Funnel Doesn’t

“Cancel Ahrefs, Semrush”... Then Land on an AI Buzzword Page: What Search Atlas Gets Wrong After the Click

This Fungus Bridge Page Is A Perfect Example Of “Good Hook, Terrible Execution”

...how they nail the curiosity but blow the conversion.

How A Coffee Concentrate Brand Is Getting Listicle Marketing All Wrong... Despite Having The Perfect Product

...and the simple psychology tweaks that could double their conversions.