We Study Funnels

This Page Is Trying To Win A Breakup With A Bulleted List.

The voice is the best in the category. The argument never reckons with the thing you actually love.

This Brand Built One Of The Sharpest Sales Pages In Pet. Then It Spends To Send Strangers To A Different One.

The product page does everything right. The page the traffic lands on is a shelf with the lights off.

This Cleanse Wrote A Scroll-Stopping Hook. Then It Buried That Hook On A Different Page Than The Checkout.

The ad sells disgust. The product page that takes your money sells a spec sheet.

The $55K Cleaning Month Ad That Sends Jobber Free Trials On Autopilot

From Checklist Ad To Niche LP: What Marketers Should Steal From Vagaro’s Pet Grooming Funnel

“Customers Decide Faster With Clear Options” – Inside ServiceTitan’s Ticket‐Size‐First HVAC Funnel

This $169 Wallet Has 5,000 Five-Star Reviews And One Very Expensive Copy Problem.

The listicle format is right. The words inside it are doing almost no work.

This Neuropathy Advertorial Opens With The Best Scene In Paid Health. Then It Forgets To Finish The Story.

Grade: B-. Here’s exactly what earns the grade and what loses it.

How A $38 Hemp Tee Is Converting 300,000 Men... By Scaring Them About Their Own Junk

...and the above-the-fold problem quietly bleeding their conversions.

What Home‐Service SaaS Can Steal From Housecall Pro’s Pain‐First Demo Funnel

The Medspa Funnel That Turns Stress Relief Into A 30% Revenue Promise

“Build Smarter, Not Harder” – Inside Procore’s Authority‐First Funnel For High‐Ticket Construction Software