A Masterclass In Selling Digital Products

Today we are going to break down Shrub Hub, a standout example of a productized service business that is effectively using lead capture to drive sales by ecommerce!

Shrub Hub is an innovative online landscape design service that offers homeowners custom design solutions for their outdoor spaces. By leveraging technology and professional expertise, they provide comprehensive landscape plans, 3D renderings, and shopping lists to transform yards into beautiful, functional outdoor living areas.

These are tools I’d recommend for implementing tactics like ShrubHub!

Nurturing: For nurturing leads through both SMS and email campaigns, I recommend using ActiveCampaign, which efficiently handles both communication channels.

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Shrub Hub’s primary traffic sources are search traffic from Google Ads and SEO.

• SEM Rush Estimates: SEM Rush estimates their monthly traffic cost at $4,700. However, based on my experience, this is a significant underestimation. Considering SEM Rush's analysis of my own paid traffic ads, I estimate they are spending 7-10x that amount, approximately $40,000 per month on paid ads.

• Top Paid Keyword: Their top paid keyword is ‘Yardzen’, a direct competitor. This strategy of targeting competitor keywords can be quite effective, attracting users looking for similar services.

• SEO Traffic: They also receive a substantial amount of organic traffic, estimated at 11,800 visits per month.

• Social Media: Interestingly, Shrub Hub does not seem to utilize social media ads, highlighting their focus on direct response marketing.