• We Study Funnels
  • Posts
  • Master the Art of Texting: Turn Red Flags into Green Lights

Master the Art of Texting: Turn Red Flags into Green Lights

When I first saw this ad from Affemity, I genuinely thought it was an alarm clock notification. You know, that panic-inducing moment when you think you’ve overslept?

But no—this wasn’t a rude wake-up call; it was a clever little playbook on how not to butcher your next text.

Once I actually took a closer look, I realized how brilliantly this ad walks the line between being hilarious and, dare I say, weirdly helpful. It’s like that friend who roasts your bad habits but also gives you the cheat codes to do better next time.

But, let’s not ignore the elephant in the room—there’s one big, glaring oopsie in this otherwise brilliant ad.

—

This ad is equal parts funny, insightful, and downright clever. Yes.

But here’s the thing—when you’re nailing almost every element, the small details (like placeholder text) stand out even more. Fix that, and Affemity’s ad goes from great to flawless.

…

There’s more here for paid subscribers!

Only $1/ month. You know it’s worth it.

1. Headline: “Learn how to text a guy you like using personal growth strategies for lasting connections.”

First off, let’s appreciate the way this ad takes something as nerve-wracking as texting and spins it into a life skill. Personal growth strategies? Lasting connections? Who wouldn’t want that?

It’s got just enough self-help energy to sound legit, but it doesn’t cross the line into “read a 12-step manual” territory.

2. Visual Hook: “How to text man”

Let’s be real, the slightly awkward phrasing is part of the charm here. It’s quirky, it’s a little offbeat, and it totally makes you stop scrolling.

Paired with a visual of do’s and don’ts that we’ve all been guilty of, it hits you right in the “Oh no, I’ve done that” feels.

3. Relatable Text Examples: Red Flags vs. Green Flags

The side-by-side comparison of what not to say vs. what actually works is low-key genius.

You immediately recognize yourself in those red-flag texts (“Good morning, I miss you” before coffee? Guilty as charged.) and can’t help but laugh at how spot-on it is.

4. The Mistake That’s Hard to Ignore

So, here’s the deal. You know that text at the bottom of the ad that says, “Here can be a description of page”? Yeah, it’s still there.

It’s like forgetting to delete “Lorem Ipsum” from a website mockup before launch.

Sure, it’s not a dealbreaker, but it definitely steals a bit of the ad’s thunder. Affemity, you’re better than this—don’t let a placeholder text drag down an otherwise A+ effort!

5. Call-to-Action: “Confident Texting Starts Here!”

Short, sweet, and straight to the point.

It promises what we all secretly want—to be the kind of person who nails every text without second-guessing. And let’s face it, who wouldn’t click for a little extra texting confidence?

Landing Page Breakdown: It’s Like a Choose-Your-Own-Adventure for Your Love Life

When you land on this page, it feels like a breath of fresh air—simple, sleek, and straight to the point. No bells and whistles, just a “Hey, what do you want to do next?” vibe.

You’ve got three options staring back at you: Make him obsessed, Deepen the connection, or Both. And honestly? It’s great.

1. The Headline That Gets Right to the Point

“How to Talk to a Man Based on Your Goal.”

It’s like the landing page is looking you dead in the eye 👀 and saying, “What do you want? Let’s make it happen.” There’s no overthinking, just a clear promise to deliver something tailored to you.

2. The Quiz Setup Without Calling It a Quiz

Those three buttons—Make him obsessed, Deepen the connection, or Both—are low-key brilliant.

They make it feel like you’re already taking control of your situation without throwing you into a giant questionnaire. It’s fast, it’s simple, and it’s a little bit fun.

3. A Design That Screams “I’m Here to Help”

The minimalist aesthetic (hello, muted tones and classy fonts) makes the whole thing feel sophisticated and judgment-free.

No overwhelming visuals, just clean lines and a confident vibe that says, “You’re in the right place.”

4. Your Goals, Your Rules

The page isn’t here to tell you what to do—it’s here to give you options.

Want to make him obsessed? Cool. Looking to deepen that emotional connection? No problem. Why not both?

It’s like a little love-life buffet where you get to pick what works for you.

Key Takeaways: Why This Ad is a Textbook Win (Almost)

  • It’s Relatable, and That’s the Hook
    Let’s face it—this ad gets you because it’s calling you out just a little.

    The red-flag vs. green-flag texts feel so real, you can’t help but cringe and chuckle at the same time.

  • Humor Meets Practical Advice
    The ad balances humor with real value, which is a rare win.

    It’s entertaining enough to make you laugh, but it also sneaks in genuinely helpful tips.

  • The Placeholder Text… Oof
    But here’s where things get messy. That “Here can be a description of page” text? It sticks out like a sore thumb.

    It doesn’t ruin the ad, but it definitely takes away from the polished feel.

  • The CTA Saves the Day
    Despite the hiccups, the call-to-action is strong. “Confident Texting Starts Here” is empowering, concise, and makes you want to take action.

My Final Thoughts:

This ad has so much going for it—it’s relatable, witty, and genuinely useful.

But the little errors (grammatical quirks and the leftover placeholder text) keep it from being a home run. Fix those, and it’s an A+ effort that truly nails its messaging.