Selling GHL Saas? This wins.

All the GoHighLevel SaaSpreneurs are going to want to see this one.

This company called Weave offers dental practice management software. Their functionality is VERY similar to that of GoHighLevel (as you’ll see from the ad), but they seem to be customized to go a little deeper with billing/payments/insurance related features.

None the less, their advertising shows a powerful way that anyone selling GoHighLevel could rob & duplicate to propel their own sales.

Here’s the plug. If you find this newsletter helpful or insightful, use my affiliate links when you go to sign up for a service. If you want to create an ad similar to Weave, you could use Synthesia for a low cost (AI) spokesperson or Fiverr to get a real spokesperson. I’m generally a fan of human spokes person, but I think for this use case, an AI could work. For getting users to book demos sooner, you could use a calendar scheduling program like Calendly that only allows users to book X days in the future, or a wp plugin that does the same SimplyScheduleAppointments.

Their video ran on Facebook ads, starts with a simple talking head that says “missed calls no longer mean missed opportunities” and then segues into showing a screen share style demo of missed call text back.

I recorded the full ad to watch here: https://youtu.be/iMV4x6KBPWk

Let’s unpack why this works!

1. They callout a simple pain point that is relatable and offer solution within the first 4 seconds. Any business owner that has a problem answering the phone can relate to this quickly and is made aware of something that will fix their problem.

2. Their software does many things, but they focus on the simple relatable pain point. When it comes to marketing in our busy world of simple wins. No one is going to watch an ad to learn about your 100 AMAZING features; our attention spans are simply too short, therefore it is most effective to focus on the pain point that many people feel strongly and you can offer a solution too. Save the other features for demo time.

Now on to the landing page.

It displays the simple excellence I would expect from someone running this high quality of a direct response video ad.

There’s a simple value prompt. Trust/reputation building elements. A form where a user can schedule a demo. AND and incentive Amazon gift card to get users to schedule sooner.

I don’t like that part. In my experience when someone has a pain point, and you have a solution, they’ll take action WITHOUT the incentive. In this case I believe the Amazon gift card incentive make no statistically significant difference in conversions.

Rather than offering a gift card incentive, I would simply limit the dates that the user can could schedule their appointment to the next 3 calendar days. Calendly has the function built in.