The voice is the best in the category. The argument never reckons with the thing you actually love.
The product page does everything right. The page the traffic lands on is a shelf with the lights off.
The ad sells disgust. The product page that takes your money sells a spec sheet.
The listicle format is right. The words inside it are doing almost no work.
Grade: B-. Hereās exactly what earns the grade and what loses it.
...and the above-the-fold problem quietly bleeding their conversions.