The product page does everything right. The page the traffic lands on is a shelf with the lights off.
The ad sells disgust. The product page that takes your money sells a spec sheet.
The listicle format is right. The words inside it are doing almost no work.
Grade: B-. Hereās exactly what earns the grade and what loses it.
...and the above-the-fold problem quietly bleeding their conversions.
Why this page converts despite a trust problem it doesn't know it has.