How Warby Parker's Marketing Funnel Conquered Eyewear

When Warby Parker burst onto the scene in 2010, it aimed to shake up the $150 billion eyewear industry. They challenged traditional brands by offering designer-quality glasses at a fraction of the price while providing unparalleled convenience.

Their innovative approach, well-crafted marketing funnel, Style Quiz, and Try-at-Home-for-Free program propelled them to become a leader in the eyewear space, now valued at $4.5 billion.

How did they do it?

Let’s dive into the secrets behind their success and see what insights we can glean.

Warby Parker: A Direct-to-Consumer Marketing Strategy to Emulate 

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