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- “Customers Decide Faster With Clear Options” – Inside ServiceTitan’s Ticket‐Size‐First HVAC Funnel
“Customers Decide Faster With Clear Options” – Inside ServiceTitan’s Ticket‐Size‐First HVAC Funnel
Corey Philip
June 28, 2026
Imagine you are on an HVAC call.
You are standing in a customer’s basement, next to a wheezing furnace from the 90s.
You have already done the inspection. You know it needs to be replaced. The customer is staring at you, waiting to hear “the number,” and you can feel the familiar tension: quote too high and they say they need to think; quote too low and the job is barely worth sending a tech back out.
Back in the truck, you scroll Facebook while you wait for the next call.
You see an ad with a familiar‑looking interface – three system options side by side, each with photos, monthly financing, and a big “Accept & Sign Estimate” button.
The headline above the screenshot reads:
“Customers decide faster with clear options.”
The text above the creative says:
“Help your HVAC technicians price jobs correctly, present good/better/best options on site, and increase average ticket size.”
Underneath, the headline reinforces it:
“Increase Average Ticket Size on Every Call.”
If you are responsible for sales performance, that is not an abstract benefit. That is the exact moment you just lived in the basement – turned into a software screenshot.
And if you are the marketer looking at this, that is the key: the ad does not describe the feature. It shows the moment of use your buyer cares about.
