Building a Brand that Lasts: A Look at YETI's "Gear for Life" Funnel

YETI isn’t your ordinary cooler company. It’s a symbol of adventure and the outdoors. Renowned for their premium coolers boasting unmatched durability and ice retention, YETI has become the go-to brand of serious outdoor enthusiasts

What sets them apart?

Let’s find out and take a deep dive into YETI’s funnel and learn how to build a brand that resonates with your audience for the long haul.

Targeting the Right Adventurer

YETI doesn’t aim for mass appeal. Their ideal customer — the dedicated adventurer. One with a higher disposable income and willingness to invest in top-tier equipment. After all, they're not trying to compete with brands that sell $40 coolers that you can get at a big box store.

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