Meme Your Way to the Cart: Gymshark’s Clever Black Friday Strategy

Picture this:

You’re mindlessly scrolling through your feed, dodging yet another ad for a questionable gadget (seriously, who buys a USB-powered egg cooker?).
And then it happens—you’re stopped in your tracks by Gymshark’s Black Friday sale ad.

The puzzle piece visual? Genius.
The promise of up to 70% off? Even better.
My workout wardrobe (and budget) felt seen.

Let’s unpack why this ad works, how it hooks you in, and what the landing page delivers once you click through.

Here’s the plug:

If you find this kind of breakdown helpful, you can create equally engaging campaigns with tools like Canva (for ad graphics) and Elementor (for landing pages).
Seriously, these tools are the marketing equivalents of Gymshark leggings—essential for a smooth fit.

The Ad Breakdown: Clever, Relatable, and Meme-Worthy

Gymshark knows their audience.
This ad is a masterclass in creativity, subtly disguising a sale within a meme-inspired visual while driving urgency and engagement. Here’s why it works so well:

Become a Funnel Buddy To Read The Rest.