Keep It Stupid Simple With Your Value Prop!

"Sometimes ‘the best’ ad is right on your landing page. 🖼️✨

That’s what I re-discovered when I went down this funnel. 🎯👇

Here’s the plug: 📣 If you find this newsletter helpful or insightful, use my affiliate links when you go to sign up for a service.

🛠️ For creating an ad similar to the sample at the bottom:
Canva is what I would recommend.

🖥️ For landing pages like this:
Elementor is the ticket.

I was scrolling this feed when I caught this ad. 🌀👀

I had no clue what the ad was for, and if I weren’t a marketer, I would’ve skimmed right by it.

But I am a marketer, so I was curious WTF this was and why it was being shown to me. 🤔💭

📜 Too much text on the image I wasn’t going to read, and a CTA of ‘sign up for free today’ which I absolutely didn’t care about because I had no clue what I would be signing up for.

I wasn’t expecting much when I clicked through to the landing page…

But I was delighted when I hit the landing page ad and saw… 🤩👇

🎯 A short, sweet value proposition that solves a pain point:

4 words – ‘Analyze Land In Minutes’ 🕒🏞️
Tells me what it does and how it will help me (save time).

Anyone who obsesses over land investing research will certainly identify with that value proposition.

Interestingly, the landing page is the home page. 🏠🌟

In many cases, that would be shunned, but here it works brilliantly.

What’s the take? 📝💡

a. Articulate your value proposition in as few words as possible.
b. Use that in your ads.

💡 If I got in the driver’s seat of this funnel, here’s the simple ad I would run that I bet would perform incredibly well:

My revised ad concept… 🎨💻

I know, I know, the flat #000000 background color isn’t pretty. 🖤🎨
You could use any combination of a dark background with light font and get the same results. ✅✨