How This Billion-Dollar Company’s “Interactive” Quiz Weeds Out 90% of Tire-Kickers

How This Billion-Dollar Company’s “Interactive” Quiz Weeds Out Tire-Kickers

Unicorn companies don't play by the rules.

Case in point: Noom's $3.7B funnel starts with making people PAY to take their quiz.

Crazy? Maybe. But let me show you why it works...

Here’s the plug. If you find this newsletter helpful or insightful, use my affiliate links when you go to sign up for a service. If you want to create an ad similar to the sample below Canva is what I would recommend. For landing pages or like this, Elementor is the ticket.

Let’s take a look at one Noom ad that caught my attention.

Source: https://www.facebook.com/ads/library/?id=1088249949500758

Initial thoughts.