This CoinLedger Ad Promises “3 Easy Steps”... Then Sends You To A Maze

Crypto taxes are the part of the bull run nobody wants to talk about.

You’re juggling wallets, CEXs, DeFi, NFTs, maybe a couple of chains you barely remember touching… and at some point your brain just goes:

“Whatever. I’ll deal with it at tax time.”

Then this CoinLedger carousel hits your feed:

“How to report your crypto taxes in 3 easy steps.”

Card 2: “Step 1 – Connect your wallets and exchanges.”
Card 3: “Step 2 – Let CoinLedger import your transactions.”
Card 4: “Step 3 – Download your tax report.”

It’s clean, confident, and feels like someone finally turned the tax nightmare into IKEA instructions.

And then you click “Learn More”… only to be dropped on a full homepage that’s pitching “The #1 Crypto Tax Software” with a wall of nav links.

This is a classic “great ad, wrong destination” problem–and a very fixable one.

In this post:

• The Ad: Turning a Carousel Into a Mini Onboarding …

• The Landing Page: Good Homepage, Wrong Experience

• “How It Works”: The Wrong 3 Steps

• Where the Funnel Actually Breaks

• What CoinLedger Is Still Doing Right

• How I’d Fix the Post‑Click Experience

• Steal This: What to Take From CoinLedger’s Almost‑ …

Become a Funnel Buddy To Read The Rest.